For all you buyers and sellers out there, we would like to give the meaning of all those terms that manufacturers use to confuse the consumer. “Natural” seems to be the most popular, and will be the focus of a number of pet publications, and has been for some time. It's just one of many terms you need to thoroughly understand... whether as a consumer ("what am I really buying?") or as a retailer ("how do I explain this correctly to the customer?").