Why do we spell DERMagic with the funny capitalization?
"DERMagic" is how we spell our name, with the first four letters capitalized. We actually kicked this around in focus groups for a long time before we trademarked our logo and officially incorporated under this name. What we needed to convey in our name was that this product line was for skin (derma), and that it wipes out skin problems like magic.
It isn’t spelled "Der Magic." There’s actually a German company out there who does a “magic” show, we think for kids. Pretty cool, and makes much sense for this spelling. But this is a different company and no connection to us.
And our focus groups considered a simple spelling of Dermagic, with no peculiar capitalization. Not bad, we thought, but then people were pronouncing it “DermaJEEK” or “Derma Magic” and other strange things.
So, in the end, we have DERMagic, and we love it. And our pets love it, and they couldn’t care less how we spell it! So just ask for it at your local pet supply shop or at your groomer. They will know what you mean no matter how you pronounce it! End your pet’s skin issues today, the natural way, like magic!
DERMagic works! Guaranteed.
