Has the term "Greenwash" become a bad word?
Here's one definition: Greenwashing is a term used to describe companies that carelessly jump on the eco-friendly bandwagon in an attempt to cash in quick. They may convert some traditionally carbon heavy services to electronic format or offer one or two green products while masquerading as an authority on environmental education.
Ouch! Well, we all know they're not talking about us!
Here at DERMagic, we maintain a sense of humor about trends and fads, and this is one we think is really fun, especially because we use it in the complete opposite connotation.
We have another meaning for Greenwash:
- "The heck with shipping heavy liquids all over the planet!"
- Give the heave-ho to plastic bottles of shampoo!
- Kick the SLS and other preservatives, texturizers and chemicals out of your dog's bath!
- Embrace Certified Organic Shampoo Bars!
- Hug those recycled cardboard boxes!
- Love the natural essential oil scents!
- Chase away fleas and other pests the organic, non-toxic way!
- GREENWASH your dog and we'll plant a tree for every 10 bars we sell!
Now let's get out there and erase that carbon footprint. Do the earth a favor and greenwash your pets!
