Serve and Sell: Combining grooming services and retail products in one business promotes pet health while boosting the bottom line.
By Janet Randall
“Groomers are the first line of defense when it comes to healthy skin and coat,” said Dr. Adelia Ritchie, president and founder of the Bellevue, WA-based company, which manufactures a comprehensive skin care system for animals. “I have spent a great deal of time trying to figure out what groomers need. I learned they are looking for ways to treat skin problems, which could help avoid vet bills.”...
Tami Vornbrock is one of these groomers offering product to
customers. Vornbrock, who owns The DogSpa of Seattle, a full
service grooming salon in the Washington city, said she’s “new
school” and likes to build relationships with her customers by teaching
them anything they want to know about grooming.
“I like to offer my customers an alternative to antibiotics and steroids
for treatment of hot spots and yeast infections,” Vornbrock offered.
“I perform the initial service for them and then send them home with
product. I’ve had great success with DERMagic Hot Spot Lotion.”
In turn, groomers’ needs have been a focal point for product
development at DERMagic Skin Care for Animals Inc. and other
grooming product companies. With manufacturers considering these
needs, the result can be better-made products for groomers to use
in their businesses and sell to their customers...
(Read the full article at http://www.petproductnews.com/web-exclusives/serve-and-sell.aspx)
(Read the full article at http://www.petproductnews.com/web-exclusives/serve-and-sell.aspx)
